The White Company

the white companyThe challenge we set for ResourceBank was to sift through thousands of CVs to find the right people for our business.  They certainly delivered. They provided us with excellent candidates, helped improve our recruitment processes, and cut costs by up to 30%

ResourceBank implemented an RPO which not only coped with a massive volume of applicants, it improved process time, cut costs and significantly enhanced employer brand values

 

 

White Company Profile

The White Company was founded in August 1993 to specialise in supplying affordable, stylish, white, designer quality items for the home. What started as a 12 page mail order catalogue has evolved into one of the UK’s fastest-growing, award-winning multi-channel retailers with £125m annual sales, a passion for customer service and over 1000 employees.

The Challenge

When The White Company decided to ramp up its store opening programme during 2009, they knew that they would be inundated with applications. They needed a recruitment process which would handle all applicants quickly and efficiently as well as identifying candidates who had a passion for quality design and customer service.  An outsourced solution was the most cost effective and efficient strategy to manage this challenge, and would free up the internal HR teams to focus on adding value to the business itself.

Implementation

ResourceBank had previous experience of operating high-volume retail recruitment and proposed an initial outline process as well as appointing a fashion retail recruitment specialist to run the programme, based on-site with The White Company in London. This appointment was critical to the success of both implementation and the subsequent recruitment programme, as he was able to quickly understand the dynamics of the business, appreciate The White Company brand and tailor processes to match the company’s needs.

The ResourceBank recruitment team manages an end to end process and the service is flexible and tailored to meet the needs of appropriate positions. The team has worked with The White Company HR and marketing to ensure their brand values are reflected in all recruitment activity. They have created a dedicated careers website and driven traffic so effectively that the majority of retail roles are filled by candidates applying directly to The White Company careers website – creating significant savings on advertising spend.

The Outcome

The White Company recruitment team has now handled nearly 20,000 applications, conducted over 1,600 interviews, and filled nearly 550 roles. This RPO has increased efficiency, saved time and streamlined the entire recruitment process. But most importantly, ResourceBank has demonstrated that an external organisation is more than able to assimilate itself into a business with such a unique brand ethos, forge strong working relationships and recruit high quality candidates to a huge variety of roles.